Understanding the Impact of Web Design on Content Marketing
As we progress towards 2020, the importance of having a website is not a profound thought. Business owners, especially the ones born in the digital age, already know how a website can make or break their customers’ opinion about the company.
With that knowledge, many business owners went on to set up websites as quickly as possible. While that met the requirement of having an online presence, just putting up a website doesn’t cut it now.
From the web design to the words you put on the site, everything is related and has an impact on how well it will perform. The content, specifically, is very valuable to sustaining a respectable online presence.
Unique, optimized, and customer-centric content is imperative for attaining visitors’ attention. Without appealing and responsive web design, however, the content will be lackluster.
Here, we discuss the impact of web design on content marketing. This is crucial for marketers to understand as it can improve the ROI of the website and bring in more customers eventually.
Aesthetics
Visual elements play a key role in various marketing strategies. No matter how well-written, optimized, and relevant the content is, if it’s not visually presentable, it won’t have the same impact.
Colors, shapes, and negative space around and within the content are important factors. Human psychology reacts differently to a variation of each.
For instance, the color red is one of the most commonly used ones. From Coca-Cola to YouTube, companies use logos and branding as it creates a sense of urgency.
Besides the color, spacing is also important. Lack of negative space congests and crowds content, making it hard to read.
Functionality
It’s no hidden fact that content marketing and optimization is one of the main factors driving visitors to your website.
However, it’s the accessibility of the web design that enhances the content. It enables you to make your content more accessible. If the website’s menu is complex, the visitor will need to spend more time looking for the content than actually reading it.
The functionality of the web design makes your content easy to find and scroll through. The reader will be likely to stick around longer on the website, making your content strategy successful.
Readability
This one is pretty self-explanatory. Design elements, such as font styles, sizes, spacing, and colors are all important for the content readability. If the content is not readable, online visitors won’t stay long on the website.
Instead of muddling the website with 20 different font styles and sizes, stick to a few. Choose one for the headers and one for the main body. You can play with color, but it should be aesthetically pleasing.
A rainbow of colors and Comic Sans font style doesn’t look professional. Also, background illustrations and colors should be complementary. There should be continuity that ties everything together.
But readability doesn’t end there. It also accounts for whether your content is easy to understand. The context and syntax of the content impact how many people will be able to read it.
Easy-to-read content is elevated by the web design so not only is it understandable, but pleasing to the eye when reading.