Blog

Check out our latest blog posts to learn more about digital marketing.

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First Impressions- How Important is a Logo for Your Business?

Every time you come across golden arches when you’re driving, your brain immediately knows that there’s a McDonald’s outlet coming up soon. Every time you see a swoosh sign, you’re reminded of Nike. All brands, from the ones known worldwide to those on a national scale are identified by their logos. If you’re setting up […]

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Ethical Business Practices – Still Valid in the 2020s

It is unfortunate that big corporations took so long to realize the value of sustainability. To live on a planet with finite resources, humans must focus their energies on disposal, recycling, and eco-friendliness. But today, the situation is much more ominous. If we are to survive past this century, drastic steps need to be taken. […]

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Improving Brand Visibility Online

For any new business owner, the most important task is making sure their brand is recognized and valued. If you have just started out, this may seem like a distant dream. In fact, in the pre-digital era you probably didn’t have a chance! But for those who have launched their businesses in this day and […]

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‘See It, Gram It:’ Building Your Brand with Instagram

At first, Instagram was just an addendum to the already saturated market of social media apps. There just weren’t enough users to go around! But then something happened and having a Smartphone in your hand with every single app installed became the norm. Today, it stands as the second most popular photo-sharing app in the […]

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The Basic Elements of Good Logo Design

Have you ever used Tinder or Grindr? If yes, then you would realize the importance of having a good picture. It should reflect you in an attractive way while also making you seem approachable. These are important considerations as your picture visually represents you, influencing a viewer’s decision to swipe left or right. Similarly, logos […]